If you clicked on this article to read it then you’ve done exactly what it was intended to do. Clickbaiting is simply to get your attention to click on something and read it. The actual definition is below from Wikipedia.

Clickbait is a pejorative term describing web content that is aimed at generating online advertising revenue, especially at the expense of quality or accuracy, relying on sensationalist headlines or eye-catching thumbnail pictures to attract click-throughs

But here’s why you should avoid it, or dial back a bit if you do use it in your content marketing (a.k.a. blogging).

First of all, marketing channels like Facebook are combating it. Google has also noticed an increase, and taken steps as well. Content is king and marketers are fighting to get attention from readers, but quality of the content is more important that generating content.

Here’s some examples of what not, then what you should be doing on Facebook:

No –

Yes –

How you present your content on marketing channels can mean the difference between it getting seen or not at all.

Second, if your marketing strategy is to throw out whatever online and hope that it sticks, then you don’t know your audience. Sorry to be blunt, but many businesses don’t, that’s where guys like me come in.

Content strategy has to start with getting to know who your audiences. What types of business owners do you frequently do business with? Have you bothered to ask them how they found your website? Or what let them to make a decision about choosing you over your competition?

These are questions that your sales team, or representatives, of your company in the field will have to ask.

Disclaimer: When asking, make sure your customers are pleased with your service. If they’re not in a good mood, you’ll probably want to skip asking for these answers. And skip a testimonial altogether of course.

Content marketing is tough. If it was easy everybody would be successful at it and making millions of dollars. No company has a niche answer on how to solve your marketing problems that’s why consulting has to be done in the first step in seeking solutions.

If you need consulting to review your marketing and web efforts reach out and contact me, I don’t bite. But I will give you an honest answer and not “sell” you one.

 

 

 

 

 

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